Okay now that you've decided to start your own business whether it be a store front or a online shop,here comes the fun part... PROMOTING!
First off I am not in any way an expert on the promoting of businesses I have not training.. I am merely throwing a few ideas out there that I have used, or will use in the future to promote my business. With that being said let's get down to the nitty gritty.... First you should have some professional business cards with ALL your information on them. You can get these done for a little of nothing by a Home Office Supply Store or do it yourself at home with a good Avery business card program. Spend a few extra bucks on a business card carrying case that way you always have your cards handy. You never know when or where the opprotunity may present its self to plug your business. Some places have cork boards hanging up to leave your business cards on or even fish bowels. Pin 'em up and drop 'em in! Take out a ad in your local paper it doesn't have to be huge, just big enough people will see it and not skip right over it. Some people advertise by putting their website on their car windows, nice ideas, but you have to be stopped for people to write the info down correctly. It's still a good idea along with a magnetic sign on your car... they can be easily removed and reapplied. If your a handmade crafter, Craft Shows/ bizarres are great! Networking is endless at these events..exchange business cards with the vendors are you, make sure to have business cards laid out randomly on your table for people to pick up. When you make a sale be sure to stick a card in the bag with their goodies. Word of mouth is by far the most powerful advertising bit there is out there. Bottom line you have to get out there and meet people and talk to get the ball rolling. Handmade Crafters should also get in touch with their local Library, sometimes they have space set aside to feature local Artists.
Internet advertising: Facebook fan page is a good start. Get involved with the Link Love on there as well. Your online venue forums are a good place to advertise, network with other business owners.
These are just what I can think of off the top of my head right now.. I am sure I will think of some more and pass them along to ya.
'til next time